Evolving From Link Juice To Entity Maps

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about: …

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These ChatGPT features make it 10x more useful

ChatGPT isn’t perfect, but it has several features that genuinely make it more useful for everyday tasks. Rather than replacing my workflow entirely, these tools complement my existing work process. 4 Study and Learn Makes ChatGPT a friendly tutor I like ChatGPT’s study feature as it doesn’t simply answer but acts more like a tutor. …

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Stop Trying To Make GEO Happen

“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, supposed to mean Generative Engine Optimization). This article grew out of …

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This weird app lets me delete photos like Tinder and I love it

Deleting images and videos from your overflowing camera roll is never fun. It’s time-consuming and, simply… boring. I used to think that too, until I found a weird app that lets me delete images in Tinder-like fashion. Swipewipe fixes the biggest issue I have with deleting photos I’m the type of person whose camera roll …

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TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites

A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised page. It affects all versions up to and including version 3.2. TablePress WordPress plugin The TablePress plugin is used on more than 700,000 websites. It enables users to create and manage tables with interactive features …

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Google Adds Guidance On JavaScript Paywalls And SEO

Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that publishers with paywalled content change the way they block content so as to help Google out. Search Related JavaScript Problems Google updated their guidelines with a call for publishers to …

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What CMOs Need To Ask About Their WordPress Stack

WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the most adaptable CMS to work with. However, WordPress isn’t just a plug-and-play CMS. If you’re in the marketing team or the CMO, you may find …

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How to Make Microsoft Edge Distraction-Free Without Add-Ons

My Edge browser was a productivity disaster. Twenty tabs, three social media accounts, and endless news feeds all competing for attention. I finally fixed it—and didn’t need a single browser extension to do it. 5 Use a Separate Profile for Work If you’re anything like me, you probably use the same browser profile for everything—work …

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10 Must-Watch Motorsports Documentaries for True Fans

Many documentaries fail to convey the high-octane drama, tension, and danger involved in motor racing, but some manage to hit the mark perfectly. If you consider yourself to be a true fan of the genre, then the following are essential viewing. 8 TT3D: Closer to the Edge (2011) Watch TT3D: Closer to the Edge on …

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ChatGPT Vs. Google At Every Stage Of The User Journey

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! More data shows ChatGPT isn’t taking market share away from Google. Instead, it’s expanding the range of use cases and blurring the line between searching for information and performing tasks. I looked at Similarweb data to understand how this affects four different stages …

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The 5 best free movies on Tubi right now

Sometimes I just need a free movie to feel alive again, and to cut down on the always-rising cost of streaming services. Luckily for everyone, Tubi actually has a surprising number of quality movies on offer. It may have come out back in 2021, but Godzilla vs. Kong is the kind of big-budget fare that …

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The 5-Step Process To Setting Crystal Clear PPC Goals

Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages. While those elements are important, they’re meaningless unless they sit on a foundation of alignment with client needs. The cleanest account structure and flawless creatives may hit every platform …

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Google Confirms New Google Verified Badge for Local Services Ads

Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge will replace several different trust signals that advertisers and consumers have been seeing over the years. This includes the Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee program. Starting in …

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Why Lazy Loading Can Delay Largest Contentful Paint (LCP)

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a real-world example on developers.google.com to illustrate a common pattern: making every image lazy by default can delay Largest Contentful Paint (LCP) if it includes above-the-fold …

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Tips For Running Competitor Campaigns In Paid Search

Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is bidding on your competitors ethical? Are the high costs-per-click (CPCs) worth spending the budget on? Are you actually reaching people with buying intent? In this article, I’ll talk through answers …

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I Get All the Free Books I Want, Thanks to These Sites

Your wallet doesn’t need to suffer every time you want a good book. I’ve assembled a collection of ten sites that keep my Kindle full without costing me anything. I didn’t even have to dip into piracy or “gray area” sources, as these ten free book sites are perfectly legitimate. Saikat Basu/MakeUseOf Project Gutenberg has …

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Is Link Building Dead? (15 Data Studies Behind the Clickbait)

Backlinks and referring domains still strongly correlate with top SERP rankings, per Ahrefs and Backlinko 2025 studies. Digital PR now outperforms traditional link tactics, earning authoritative links and unlinked mentions from trusted publications. Top 10 Google rankings heavily influence AI Overview citations—over 90% include at least one top-ranking page. Unlinked brand mentions outperform backlink quantity …

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Google AI Mode Adds Agentic Booking, Expands To More Countries

Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. What’s New Booking Reservations AI Mode can interpret a detailed request, check real-time availability across reservation sites, and link you to the booking page to complete the task. For businesses, that …

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I Used to Hate Cleaning Excel Data—Now I Look Forward to It

Spreadsheet data never arrives clean. Between missing values, inconsistent formatting, and merged cells, I used to spend hours wrestling with messy datasets. Then I stumbled into Power Query, and suddenly those boring cleanup tasks felt less like punishment and more like flipping switches. Power Query Makes Data Cleaning Effortless Power Query is Excel’s built-in data …

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Building Your Personal Brand in PR with Grace Burton

You don’t need to post daily — showing up on LinkedIn once a week already makes you more active than 97% of users. Thoughtful engagement is powerful — consistent comments on others’ posts can grow your visibility just as much (if not more) than creating new content. Your personal brand helps your company too — …

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Why High-Intent Visibility Can Still Underperform

In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready traffic, especially in long sales cycles or complex buying journeys. As we get deeper into an era of diminishing importance of keywords that translate directly into attributable clicks, a focus …

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This Little-Known Reddit Feature Is Actually Better Than Google Search

With AI-generated and SEO-driven content flooding the internet, people are turning to Reddit to seek authentic, real-world perspectives. Reddit Answers—currently in beta—streamlines this search experience, and in many ways, outdoes Google Search. Finding unfiltered, lived experiences on the internet can be a bit of a hassle. You need to append search operators, such as “reddit” …

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Why CMOs Should Rethink ROAS As A North Star Metric

If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS is 4:1.” The room breathes a collective sigh of relief. The good news: the marketing budget is justified (for the time being). But here’s the problem: that number might not actually tell you anything useful. …

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Google Answers Question About Core Web Vitals “Poisoning”

Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller and Chrome’s Barry Pollard assisted in figuring out what was going on. The person posted on Bluesky, tagging Google’s John Mueller and Rick Viscomi, the latter a DevRel Engineer at …

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Local SEO ‘Best Practices’ Aren’t Universal: Yext Study

A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same across industries and regions. The dataset, drawn from the company’s Scout Index, focuses on what correlates with visibility in Google’s Local Pack, not just overall map presence. What Yext Found Review Management Emerges As The …

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AI-Powered Search: Adapting Your SEO Strategy

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches, where users get answers directly on Google’s search results page without clicking through to …

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I Use These 5 Apps to Focus When Prepping for Exams

Staying focused during exam prep felt impossible until I started using these tools. They help me lock in, pace myself, and actually retain what I study without burning out. 5 Notion If you’re a student, I’m pretty sure you already know about Notion. But if you don’t, you’re really missing out. Notion is basically an …

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Multimodal Search Is Reshaping The Funnel For SEOs And Marketers

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, visited pages, signed up, bought a product, or bounced. We were able to track almost all of it, and we had attribution models that helped show return …

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How to Choose the Perfect Laptop for School on a Budget

Shopping for a laptop for school shouldn’t drain your bank account, but it’s easy to get overwhelmed by flashy specs and sales pitches. Most students don’t need the expensive options—just the right one for their specific needs and budget. 5 Specs That Actually Matter for Students Students buying laptops often focus on the wrong things. …

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Philosophies Driving GEO Brand Presence Tools

Since the turn of the Millennium, marketers have mastered the science of search engine optimization. We learned the “rules” of ranking, the art of the backlink, and the rhythm of the algorithm. But, the ground has shifted to generative engine optimization (GEO). The era of the 10 blue links is giving way to the age …

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5 Must-Have Features in Your Next Student Laptop

Your student laptop should power through packed days, hectic commutes, and those urgent dashes across campus. Forget the marketing hype—choose the laptop specs that let you get things done, hassle-free. 5 Lightweight and Portable A laptop you can actually carry all day makes a big difference. When you add schoolbooks, notepads, water bottles, and chargers, …

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The Metrics That Matter For Content Strategies

This week’s Ask an SEO question comes from Zahara: “What metrics should small businesses actually care about when measuring content strategy success? Everyone talks about different KPIs, but I need to know which ones truly matter for growth.” The metrics to measure for growth with a content strategy change by company and industry, and the …

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Reshaping The SERP And What It Means For Your SEO Strategy

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational vision for the web was always more ambitious. It was a vision of a Semantic Web, a web where the relationships between concepts are as important as the links between …

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AOL Shutting Down Dial-Up Internet Service After 34 Years

After 34 long and (mostly) fruitful years, AOL is finally shutting down its dial-up internet service. And while this could leave some users in parts of rural America struggling to connect to the internet, the end of AOL’s dial-up service is probably well overdue. A Dial-Up Explainer for Younger Readers… For the uninitiated (likely, anyone …

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Google Cautions Businesses Against Generic Keyword Domains

Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building distinctive brand names. Speaking on a recent episode of Search Off the Record, Mueller and fellow Search Advocate Martin Splitt discussed common challenges for photography websites. During the conversation, Mueller noted that many small business …

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What’s Next In Content Marketing

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of AI, upending content creation, distribution, and discovery. At the same time, writing original content has never been more paramount, given the vast …

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Handpicked Favorites for Every Interest

Although I love adding more of my physical media to my Plex server, sometimes I just want to kick back and watch television. With over a thousand live TV channels on Plex, only a handful come out on top. 10 At the Movies While I hesitate to call myself a film buff, I do watch …

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How To Create Your Instagram Content Plan (With Free Template)

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning. A content plan is an essential blueprint to help you keep your posts aligned with your strategy and your overall marketing goals. Posting without a plan can just be a …

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The Cost of Guest Posts Based on 26k Sites [New Data]

Over 85% of guest post sites are low-quality, with poor traffic and DR, yet still command premium prices. High-quality guest posts (DR 71+ & 50K+ traffic) make up just 4.6% of the marketplace. Average guest post costs $365—but quality posts range $692–$957 before vendor markup. The average cost of a guest post through a vendor …

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How Do I Avoid Cannibalization On Similar Products?

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; you’re undercutting your own chances at conversion. That’s the question this month’s “Ask A PPC” will tackle: “I work for a company that has three …

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You’re Not Using This Genius Google Calendar Shortcut—Yet

Google Calendar is great—until you’re stuck clicking endlessly to get where you need. I didn’t realize a simple shortcut could speed up everything, but now I use it constantly. There’s a Quicker Way to Quick Add Events It takes three clicks to create a new Google Calendar event, and that’s when the website is loaded …

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How GEO Is Changing Digital PR with Oliver Sissons of Reboot Online

Generative Engine Optimization (GEO) is emerging as the key framework for increasing brand visibility in AI-generated search results. Brand mentions without links are critical for GEO—AI models weigh context-rich mentions in training data, not just backlinks. Context wrapping (ensuring surrounding text reinforces brand expertise) boosts chances of being cited by AI models. AI visibility is …

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Effective SEO Organizational Structure For A Global Company

Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals. Too often, SEO is seen as a localized effort, tactically delegated to regional teams or outsourced agencies. While local knowledge is critical, international SEO success demands structure, …

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This Excel Trick Ends the Pain of Resizing Tables

Nothing ruins a workflow like inserting new data and realizing your Excel table isn’t big enough. I used to drag those edges constantly—until I learned this simple trick that makes my tables expand on their own. Excel’s Dynamic Arrays Are the Right Way to Expand Tables Instead of returning a single value, dynamic arrays spill …

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Why Aren’t My Pages Getting Indexed?

This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I having indexing problems with some articles, not all of them, even after repeated requests to Google and Google Search Console. What could be the problem? …

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Which SEO Jobs AI Will Reshape & Which Might Disappear

You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact headlines, but you get the idea, and I’m sure you have seen something similar. Let’s clear something up: AI is not making SEO irrelevant. It’s …

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Why This Built-In Windows Feature Isn’t a Replacement for Your Password Manager

Windows has a built-in Credential Manager, but it’s not what you think—and certainly not a replacement for your password manager. What Windows Credential Manager Actually Does As the name suggests, Credential Manager is a built-in password manager, but one focused on system-level credentials. It stores usernames and passwords for things like network shares, Remote Desktop …

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Google Confirms It Uses Something Similar To MUVERA

Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval via Fixed‑Dimensional Encodings (MUVERA) retrieval method and also if they’re using Graph Foundation Models. MUVERA Google recently announced MUVERA in a blog post and a research paper: a method that …

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Google Backtracks On Plans For URL Shortener Service

Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were previously going to end support entirely, but after receiving feedback, they decided to continue support for a limited group of shortened URLs. Google URL Shortener …

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Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content

New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming the front door for digital discovery. We’ve entered an era of machine-led discovery, where AI systems aggregate, summarize, and contextualize content across multiple platforms. Users today no longer follow a linear journey from keyword to …

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Building Your Website’s Topical Authority with Kevin Indig

Prioritize topical authority: deep, complete content clusters outperform scattershot posts in AI search and SGE results. Reinforce clusters with intelligent internal linking; anchor text and contextual passages strengthen entity signals that Google’s embedding models trust. Earn authoritative backlinks and brand mentions—traffic-driving links remain a top ranking multiplier despite algorithm turbulence. Prune low-value or off-topic pages; …

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Should I Still Invest In SEO? (Yes, But Not In The Old Way)

How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with. With Google integrating AI-powered features into Search, and the rise of third-party large language models (LLMs), it’s a different search experience. Over the past few months, many CMOs I’ve spoken with, as …

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OLED Burn-In Hits Laptops Hard—Here’s How to Avoid It

OLED laptops look gorgeous, but all that visual fidelity comes at a cost. OLED burn-in can hit your laptop hard, so it’s best to take preventive action before your panel kicks the bucket. What Is OLED Burn-In and Why You Should Care Unlike LCD panels that require a backlight, OLED or Organic Light-Emitting Diode panels …

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Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities

You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While …

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This Minimal Setup Made Obsidian My Favorite Writing Tool

Writing means facing creative blocks constantly. I write a lot, so I know the feeling. Obsidian is my go-to for all of it, and with a few tweaks, it actually makes me want to write more. Where You Write Matters I use two Obsidian vaults: one dedicated to university work and another for everything else, …

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Why Is SureRank WordPress SEO Plugin So Popular?

A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity. In beta for a few months, it was announced in July and has amassed over twenty thousand installations. That’s a pretty good start for an SEO plugin that has only been out of beta for …

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The 7 Google Docs Shortcuts Everyone Forgets But Shouldn’t

Most people never venture beyond Ctrl+C and Ctrl+V in Google Docs. But the real time-savers are the shortcuts nobody talks about—especially for navigating long docs or fixing formatting fast. Once you use them, you’ll wonder how you ever managed without. 1 Paste Without Formatting Makes Everything Cleaner This is my favorite shortcut—and for good reason. …

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Why A Site Deindexed By Google For Programmatic SEO Bounced Back

A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big mistake they won’t repeat. The post, shared on LinkedIn, received scores of supportive comments. The website didn’t receive a manual action, Google deindexed the web pages due to poor content …

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Google Drive Is So Much Better When You Use These Extensions

Google Drive is great—but “great” can always be better. If you spend a lot of time saving files to Drive, searching through folders, or transferring files from it, installing the right browser extensions can make your job much easier. While browsing the web, you’re bound to come across a useful article, an interesting image, or …

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Rewriting PR for the AI Era: From Links to Brand Signals

AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility. Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools. Relevance and positive sentiment directly impact visibility, both in traditional search (Google) and AI-generated results (like ChatGPT). Diversify PR beyond backlinks—use …

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Turning Question Maps Into Real AI Retrieval

If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI content, and vector-based retrieval. It sounds new, but it’s really an evolution of an old idea: a structured way to expand a root topic into the many angles your audience (and an AI) might explore. …

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PR Trends: The Shifts You Can’t Ignore in 2025

LinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025. Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach. Journalists now prefer exclusives over original research, signaling a shift in what drives coverage. Providing access to credible sources is …

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Google Shares SEO Guidance For State-Specific Product Pricing

In a recent SEO Office Hours video, Google addressed whether businesses can show different product prices to users in different U.S. states, and what that means for search visibility. The key point: Google only indexes one version of a product page, even if users in different locations see different prices. Google Search Advocate John Mueller …

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The Only Open-Source PDF Editors You’ll Ever Need

Open-source PDF tools give you powerful features without subscription traps or licensing headaches. While proprietary options exist, these free alternatives handle everything from basic edits to advanced workflows. 6 LibreOffice Draw While LibreOffice is an excellent Office 365 alternative, it also doubles as a nifty PDF editor with Draw. It’s part of the LibreOffice suite, …

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Introducing ListIQ, Your Tool For Building Targeted, Relevant Media Lists

ListIQ builds targeted media lists directly from Google News using AI-powered journalist research. Avoids outdated databases and unreliable email finders with vetted, publication-specific contacts. Filters out low-value sources automatically, saving time and improving list quality. Activity Check” ensures journalists are still active at listed publications. New Sheets™ enrichment updates old lists or turns URL exports …

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WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search

WP Engine announced the release of its AI Toolkit, a way to easily integrate advanced AI search and product recommendations into WordPress websites, plus a Managed Vector Database that enables developers to easily integrate AI features directly into websites. Smart Search AI WP Engine’s AI Toolkit helps WordPress site owners improve search and content visibility …

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These 7 Windows File Explorer Add-Ons Make My Life So Much Easier

Windows File Explorer does the job, but just barely. No quick previews, clunky cloud access, and tedious bulk operations mean daily file management is harder than it needs to be. These free add-ons fix that. 6 Listary I have tried numerous File Explorer search hacks over the past decade, but they’ve still been disappointing for …

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Why It’s Okay To Not Buy Or Obsess Over Links Anymore

There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they are told that links are important, which, of course, links are important. But the need to buy links presupposes that buying them is the only way to acquire them. Links are important, but less important …

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Habit Tracking Never Worked for Me Until I Found This Method

Habit tracking felt like a chore until I tried a simple paper-based system that breaks goals into two-week cycles. Now, slip-ups feel normal instead of fatal, and for once, I’m actually sticking with it. My Failed Attempts With Habit Apps I find that installing every shiny new habit app is in itself a bad habit. …

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Google Discusses If It’s Okay To Make Changes For SEO Purposes

Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance of tracking those changes. There has been long-standing hesitation around making too many SEO changes because of a patent filed years ago about monitoring frequent SEO updates to catch attempts to manipulate search results, so …

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The Data Behind 7 Top Journalist Request Platforms [New Study]

Qwoted dominates for volume and quality, offering the most media requests and the highest share of DR 80+ opportunities. Twitter/X and LinkedIn have 82% outlet overlap, making it redundant to monitor both for journalist requests. HARO has the highest cross-platform overlap, underscoring its influence despite a decline in request quality in the past. Home & Lifestyle …

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Google’s June 2025 Update Analysis: What Just Happened?

Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that the changes may have been more subtle than game changing. Here are some clues that may explain what happened with this update. Two Search Ranking Related Breakthroughs Although a lot …

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The State of Digital News – With NewzDash’s John Shehata

AI Overviews are reshaping search, reducing traffic to news sites, and favoring well-known brands in both visibility and citations. Brand mentions now matter more than backlinks in AI-generated content, shifting PR strategy toward brand visibility and authority. News publishers must diversify traffic and revenue, prioritizing direct audience relationships via newsletters, apps, and communities. Google Discover …

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Is It Time To Remove Focus From Average Position In GSC?

Average position has been a cornerstone metric in SEO reporting for years. It provides a simple, at-a-glance sense of where a site typically ranks in Google’s search results. That sense is growing increasingly misleading as Google layers generative AI features, such as AI Overviews and AI Mode, on top of traditional blue link results. Search …

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CMOs Need To Rethink Attribution In AI Search

I was asked recently to take a closer look at the data for a website in Google Analytics 4 (GA4). This was for “Measurement Queen” Katie Delahaye Paine, a pioneer with over 30 years of experience in communications research and measurement, who now feels like she is flying blind. From looking at her data in …

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SUM Is for Beginners—Excel Pros Use This Instead

You’ve probably used SUM a thousand times. Everyone has. SUM is fine for school assignments and tiny tables, but in the real world, it’s a blunt instrument. If you want totals you can actually trust, there’s a better way—one that I wish I’d found years (and headaches) ago. What’s Wrong With SUM? SUM adds everything, …

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Google Says AI Won’t Replace The Need For SEO

Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem and AI chatbots as they exist today. Context Of Discussion The context of the discussion was about SEO basics that a business needs to know. …

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Malware Discovered In Gravity Forms WordPress Plugin

WordPress security company Patchstack published an advisory about a serious vulnerability in Gravity Forms caused by a supply chain attack. Gravity Forms responded immediately and released an update to fix the issue. Supply Chain Attack Patchstack has been monitoring an attack on a WordPress plugin in which the attackers uploaded an infected version of the …

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Essential WordPress Plugins Every Site Should Have

WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility is made possible by thousands of third-party plugins that add the features needed to turn ideas into functioning businesses and platforms. The WordPress plugin community …

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Google’s Advice On Hiring An SEO And Red Flags To Watch For

Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag to watch for when considering a search marketer. Hire An SEO When It Becomes Time Consuming Martin Splitt started the conversation off by asking at …

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Here’s the Digital Calendar Setup That Actually Keeps Me Organized

Digital calendars can be an amazing way to keep work and personal lives organized, but more often than not, they’re also easy to overcomplicate. After years of refining systems and experimenting with various approaches, I finally discovered a way to leverage these tools to my advantage. 6 Having Separate Personal and Professional Calendars I like …

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Google Explains How Long It Takes For SEO To Work

Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller explained that there are different levels of optimization and that some have a more immediate effect than other more complex changes. Visible Changes From SEO Some SEOs like to make blanket statements that SEO is …

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OpenAI And Perplexity Set To Battle Google For Browser Dominance

Credible rumors are circulating that OpenAI is developing a browser. However, the timing of the anonymous tip is curious, because Perplexity coincidentally announced they are releasing a browser named Comet. It’s a longstanding tradition in Silicon Valley for competitors to try to overshadow competitor announcements with competing announcements of their own, and the timing of …

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SEO Isn’t Dead, It’s Just Changing with Cyrus Shepard

Traditional SEO isn’t dead. But Google is layering new signals, such as brand and business model, on top of existing ones. Successful affiliate sites now require original research, testing, and in-depth topical authority, rather than generic review content. Branded anchor text and unlinked brand mentions strongly correlate with post-HCU SEO winners. Link-building efforts should prioritize …

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Leveraging Technical SEO To Boost Crawl Efficiency And Visibility

For all the noise around keywords, content strategy, and AI-generated summaries, technical SEO still determines whether your content gets seen in the first place. You can have the most brilliant blog post or perfectly phrased product page, but if your site architecture looks like an episode of “Hoarders” or your crawl budget is wasted on …

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6 Power Features in Excel Most People Never Touch (But Should)

Even the simplest spreadsheets—budgets, lists, trackers, and the like—can benefit from the powerful features in Excel that you’d typically avoid because they seem too complicated. They’re actually easier than you think, and they can save you hours. 6 Quick Analysis Let’s say you have a spreadsheet containing records of your sales. When you highlight some …

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Ahrefs Study Finds No Evidence Google Penalizes AI Content

A large-scale analysis by Ahrefs of 600,000 webpages finds that Google neither rewards nor penalizes AI-generated content. The report, authored by Si Quan Ong and Xibeijia Guan, provides a data-driven examination of AI’s role in search visibility. It challenges ongoing speculation that using generative tools could hurt rankings. How the Study Was Conducted Ahrefs pulled …

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Here’s What You Should Enable Now

With every Android update, Google adds a host of new features and optimizations to the platform. And while Android 16 hasn’t introduced any major changes (yet), it does bundle several important new security features that you should take a look at ASAP. What Is Advanced Protection in Android 16? Sanuj Bhatia / MakeUseOf With Android …

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Are You Still Optimizing for Rankings? AI Search May Not Care.

No ranking data. No impression data.  So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes to how we optimize for search, many brands are seeking to understand how to achieve SEO success. Some Brands Are Winning in Search. Others? Invisible. If your content isn’t appearing …

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Why Amazon’s Fire TV Stick 4K Is Better Than a Chromecast in 2025

I was a longtime fan of the Google Chromecast, having owned one since the first iteration in 2013. However, its 2024 discontinuation forced me to move over to Amazon’s Fire TV Stick 4K—and it’s been a surprisingly great upgrade! 6 An Intuitive and Feature-Rich Interface Jack Mitchell/MakeUseOf Having not owned an Amazon streaming device since …

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What Is Paid Media: Types & Examples

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show …

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Don’t Use Chrome on Android Without Knowing These Tips

Chrome on Android is a great browser out of the box, but you can make it so much better. These tips and features will supercharge how you browse. 11 Unlock Experimental Features With Chrome Flags While you may already be familiar with many of Chrome’s great features, there are plenty of lesser-known ones hidden under …

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SEO Rockstar “Proves” You Don’t Need Meta Descriptions

An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article that claims that SEO tests misunderstand how Google and the internet actually work and lead to the deprioritization of meaningful changes. Who is right? SEO …

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Essential WordPress Plugins Every Site Should Have

WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility is made possible by thousands of third-party plugins that add the features needed to turn ideas into functioning businesses and platforms. The WordPress plugin community …

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Windows 11 Is Barely Usable Until I Add These Essential Mods

Windows 11 may look pretty, but Microsoft’s design choices often frustrate rather than make your life easier. These free mods address those shortcomings, turning a barely functional system into a productive powerhouse. 8 Fences Stardock A cluttered desktop can slow you down and make your computer feel overwhelming to use. While organizing files into folders …

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Do SEOs Agree On How To Use Them?

A discussion on LinkedIn about LLM visibility and the tools for tracking it explored how SEOs are approaching optimization for LLM-based search. The answers provided suggest that tools for LLM-focused SEO are gaining maturity, though there is some disagreement about what exactly should be tracked. Joe Hall (LinkedIn profile) raised a series of questions on …

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6 Privacy Tweaks Every Samsung User Needs to Make Now

On top of Android, Samsung’s One UI adds its own layer of software and services, each with separate settings, permissions, and default data-sharing options. So even if you’ve already tightened the Android’s core privacy controls on your Samsung phone, there’s still more to do. 6 Turn Off Samsung’s Diagnostic Data Collection By default, Google collects …

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A Mini PC Is All the Computer You Need—Here’s Why

If you still think a powerful PC means a giant tower under your desk, think again. Modern mini PCs are nothing like their older counterparts, which means it’s time to say goodbye to those big, old tower PCs. 4 Mini PCs Are Powerful Enough for Most Tasks Don’t let their small size fool you; modern …

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YouTube Tests AI Features To Improve Search & Discovery

YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include an AI-powered search results carousel for Premium users and a conversational AI assistant now expanding to some non-Premium accounts in the U.S. AI Search Results Carousel (Premium Only) Premium subscribers in the U.S. can now …

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This Secret Menu Shows You Everything Running on Your PC

When your PC encounters a problem, seeing how everything is running can help you troubleshoot the issue. And when all is well, this information can also help you optimize your system. It’s all available in the Task Manager’s Performance tab—as well as a more advanced option. What Is the Performance Tab in Task Manager? The …

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How To Use Paid Search & Social Ads For Promoting Events

Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, …

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How I Made It Brutally Honest

Sometimes, it can feel like ChatGPT is trying to be your biggest cheerleader rather than offering balanced opinions. While sometimes nice, this can cause problems when trying to plan something or trying to get an unbiased response. To combat this, I made ChatGPT as brutally honest as possible. 6 Speaking to ChatGPT Like I Would …

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Google’s New MUVERA Algorithm Improves Search

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and for natural language processing (NLP). Although the announcement did not explicitly say that it is being used in search, the research paper makes it clear …

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Modern Smartphones Suck—Bring Back BlackBerry

Lately, I’ve caught myself looking at my current smartphone and realizing how far we’ve come from what was once my favorite device, back in 2009. I used to rely on a BlackBerry Bold 9700, and the contrast between that focused, utilitarian experience and today’s everything-in-one devices has become hard to ignore. I Miss the Tactile …

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6 Key Findings From Marketing Leaders

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark. This led us to create our first State Of AI In Marketing report, so that chief marketing officers and marketing decision-makers …

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Google Earth Now Has Time Travel and I’m Hooked: Try These Places

Google Earth now lets you step back in time at street level, thanks to the launch of historical Street View imagery. The feature arrives for the platform’s 20th anniversary and brings new AI-powered tools for professional users (like urban planners) in the U.S. Explore the Past in Google Earth Google Earth has always helped everyone …

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The Smart SEO Guide To Executing A Large-Scale Site Migration

This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. We’ve all felt it, that sinking feeling in your stomach when your site starts crawling instead of sprinting. Page speed reports start flashing red. Search Console is flooding your inbox with errors. You know it’s time for better …

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Most People Don’t Use These Hidden Features in Windows Security

Windows Security does more than just basic virus protection. It guards against phishing, blocks ransomware, and prevents malicious apps from running. However, these features aren’t easy to spot—they’re hidden behind layers of menus. Protect Sensitive Files from Ransomware Downloading files or opening unknown attachments always carries some risk, especially if one turns out to be …

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How To Plan Your Content (With Template)

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at …

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How To Develop A Brand That Truly Connects

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your brand’s identity: knowing who you are as a company, and how your ideal customer experiences life in relation to your offering. …

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This Google Sheets Function Shaved Hours Off My Week

If you’re spending way too long on repetitive data tasks in Google Sheets, you’re not alone. I used to lose hours every week to the same old steps—until I stumbled on a single function that did the heavy lifting for me. Let me introduce you to the QUERY function. 5 Automated Sorting That Updates Itself …

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How Much Code Should SEO Pros Know? Google Weighs In

Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted: “I think in …

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I Won’t Use Safari Until Apple Fixes These Problems

I’m a big fan of Apple and its software. I have an iPhone and a MacBook, and use Apple’s huge range of excellent apps because, let’s face it, why wouldn’t you? But there is one issue among Apple’s fantastic hardware and software: Safari. 1 Extensions Not Working as They Should Perhaps my biggest gripe with …

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TikTok Ban Delayed Again, Will Remain Active Until September

TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald Trump issued a third executive order delaying enforcement of the TikTok ban, giving the Chinese-owned platform another 90 days to operate in the U.S. The move was confirmed in a White House briefing and TikTok’s …

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These Are the Best Privacy Apps You Can Use on Any Device

Most modern apps often track your activity, location, and even habits. The best way to stop this is to switch to privacy-first alternatives that don’t harvest your data. User tracking and data collection have become the standard for most modern apps, even if you don’t always agree to it. 6 Tor Browser Tor Browser is …

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Digital PR in the UK vs US [Part 2] with Will Hobson

Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology. Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance and newsworthiness over media connections. AI and SERP changes demand strategic PR shifts: Brands …

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What Are Good Google Ads Benchmarks In 2025? [STUDY]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips …

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6 Simple Ways to Get More Performance From Your NVMe SSD

NVMe SSDs offer blazing-fast performance that makes the computing experience faster, but sometimes, we don’t tap their full potential. With a few tweaks and adjustments to settings, your SSD can deliver improved performance and a longer lifespan—so, don’t settle for less than what your hardware can deliver. 6 Update the Drivers and NVMe Firmware Outdated …

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How to Evaluate a Site and Journalist for PR Outreach [12-Point Checklist]

Use Google News to assess site fit, focusing on original content and DA/DR 70+ for credible media coverage. Confirm article originality by checking syndication status, press release formatting, and whether the author is in-house. Evaluate journalist fit by verifying recent activity, topic relevance, and history of writing true news stories. Prioritize outlets that include external, …

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Yoast SEO WordPress Plugin Adds Support For LLMs.Txt

Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them for AI search engines. LLMS.Txt llms.txt is a proposal for a new standard that will enable large language models (LLMs) to access a publisher’s content …

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Google Adds AI Mode Traffic To Search Console Reports

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change to note when reviewing your metrics, as it may impact traffic reporting patterns. Understanding AI Mode and What’s Changed AI Mode is Google’s interactive AI-powered search experience, which builds on AI Overviews to provide more …

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Recipe Intent Keywords Are Triggering Google AI Overviews

Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results. SEOs on social media are reporting that recipe-related queries are triggering AI Overviews, so it may very well be that these are now officially rolled out. Tom Critchlow (LinkedIn profile) …

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How To Plan Your Content (With Template)

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at …

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Burner Emails Aren’t Just for Spam—I Use Them for These 6 Handy Purposes

If you only use burner emails for spam, you’re missing out. They’re surprisingly useful for testing apps, managing free trials, protecting your identity on public Wi-Fi, and keeping your inbox focused on what actually matters. 6 One-Time Account Verification Writing software reviews means I’m constantly downloading and testing new tools, sometimes even 10 or 15 …

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Google Launches Audio Overviews In Search Labs Test

Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio …

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Do Certain Sites Engage More With PRs? [Study]

Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%. National news outlets dominate outreach but have lower engagement due to inbox saturation. Australian and UK journalists reply more often – local relevance and exclusivity increase success. US journalists open more PR emails, but UK journalists may source stories more creatively …

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How To Use AI To Save Time On Hosting Maintenance

This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your client’s ecommerce site crash during a flash sale? Has another client asked why their site is slow, “even though we’re paying for premium hosting.” This …

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Here’s What I Think So Far

Android 16 is finally here, and it’s a few months early. The update has only arrived on Pixel devices and isn’t very significant, but it does lay the groundwork for some big changes Google has planned in the future. Small Tweaks Over Big Features This initial update seems to be focusing more on adding smaller, …

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Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push

Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14 weeks of severance and is available through July 1, according to reporting from The Verge and The Information. The buyouts are limited to employees in …

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How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster

Affiliate SEO is essentially dead following the Helpful Content Update, as the focus has shifted to AI-driven and brand-focused strategies. Passive link building using original survey data and “statistics” pages remains a top ROI tactic. AI-powered coding now enables cost-effective creation of interactive content for digital PR campaigns. Full-funnel link building can be automated using …

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Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl

Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially DDoS-level page requests. The publisher’s concerns about crawl budget and rankings seemingly were realized, as the site subsequently experienced a drop in search visibility. NoIndex …

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Social Media As A Customer Service Tool: Trends And Best Practices

Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with friends, colleagues, and family. In recent years, it’s also evolved to become a feedback mechanism for businesses. In many industries, customers are communicating with a business on social media. It’s a key customer service channel, …

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These Are the Risks of Using the Dark Web—Even If You’re Not Breaking the Law

The dark web is rammed full of illegal and dangerous content—but chances are you won’t encounter it unless you go looking. However, even if you’re not actively looking for trouble, there are still plenty of risks you need to avoid. 7 Accidental Exposure to Disturbing or Illegal Content insta_photos/valterdesign/Shutterstock Exploring the dark web with good …

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How to Pitch Local U.S. News Sites for Better Links

If you’ve followed my writing lately, you’ll know that I think the US digital PR space still has lots of untapped potential in local news. So, I contacted Collin Czarnecki, a former local journalist who now owns Noble, a digital PR and content strategy agency based in the US. Collin graciously shared his tips and tricks for …

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Newly Released Data Shows Desktop AI Search Referrals Dominate

BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with Google as the default search engine in Safari. Desktop AI Traffic Dominance One of the key findings in the BrightEdge data is that traffic to …

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This Hidden Feature on My Phone Makes Photos Pop

You don’t need a fancy app or pro camera to make your photos stand out—just a setting buried in your phone’s menus. Most people never touch it, but it’s the quickest way I’ve found to go from bland to eye-catching in seconds. What Spot Color Actually Does and Why It Works Spot Color is a …

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Do You Need Unsubscribe Links in Email Outreach (And Do They Impact Outreach)?

Unsubscribe links are legally required in most unsolicited commercial emails, including for link building and digital PR outreach. Reply rates drop slightly in small campaigns with unsubscribe links, but volume—not the link—is the bigger factor. Google, Yahoo, and Microsoft mandate unsubscribe links for senders exceeding 5,000+ daily emails to consumer inboxes. One-click unsubscribe is required …

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Google’s Update To Recipe Structured Data Confirms A Ranking Criteria

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results. Schema.org Structured Data And Rich Results The SEO and publisher community refers to the text results as the …

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Here Are 5 Awesome Apps to Save Anything You Love

After 17 years of service, Pocket, the beloved popular read-it-later service, will cease operations on July 8, 2025. As such, you must migrate your data to another read-it-later or bookmarking service. While there are plenty of apps to choose from, these are your five best Pocket alternatives. 5 Instapaper Instapaper is one of the best …

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How Long Does it Take to Get Email Outreach Replies? [Study]

Most replies come fast: 57% of link-building replies and 69.4% of digital PR replies happen within 6 hours. Average response times are 12.85 hours for link builders, 11.4 hours for digital PRs. Education, Fashion & Beauty had the fastest link building reply times. Fashion & Beauty, Home & Lifestyle were the quickest for digital PR. Travel-related pitches are the slowest to get replies for link building …

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Google AI Mode Introduces Data Visualization For Finance Queries

Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and get both visual charts and detailed explanations. The system builds these responses specifically for each user’s question. Visual Analytics Come AI Mode Soufi Esmaeilzadeh, Director of Product Management for Search at Google, explained that you …

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This Nasty Malware Reminds Us Why Pirating Games Is Dangerous

One of the primary reasons not to pirate software is that hackers often upload legitimate software with malicious malware attached. There is a similar malware circulating, targeting video games this time. Your Pirated Game Comes With a Side of Malware GamesBeat reports that security researchers have discovered a new infostealer malware called Myth Stealer. This …

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Does (Email) Length Matter? What 5M Emails Tells Us About Engagement

Emails under 300 words get the highest open and reply rates—brevity significantly boosts engagement. Including full press releases or long intros may lower pitch effectiveness; link out to details instead. Focus on journalist relevance—tailor pitches to their beat, not just broad verticals. Authentic personalization beats generic flattery—avoid space-wasting compliments. Use Dropbox or Google Drive links …

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Microsoft Clarity Announces Natural Language Access To Analytics

Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity Analytics data with natural language prompts via AI. The announcement listed the following ways users can access and interact with the data using MCP: Query analytics data with natural prompts Filter by dimensions like Browser, …

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What It Takes To Stay On Top Of Local Search In 2025

Is AI Changing How Local Customers Find You? If your clients rely on local search to drive business, the landscape is shifting faster than ever.  AI-driven updates are changing how users see results, how trust is built online, and how businesses get chosen in 2025. The real question is, will your local SEO strategy keep …

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Building Links in Local Markets: A Conversation with Chris Brencans

Want to rank in local search? Start thinking like a brand, not just an SEO. I brought in Chris Brencans, CEO/founder of OntheMap.com, a local search digital marketing agency specializing in local SEO for industries like legal, medical, and home services. In this episode, Chris explains how smaller businesses can use digital PR to punch …

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WordPress Finally Takes Steps To Integrate AI

WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within the WordPress core. The team is to function similarly to the Performance Team, focusing on developing canonical plugins that users can install to test new functionality before a decision is made about whether or how …

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The Rise, Fall, and Recovery of Forbes Advisor (Study)

In September 2024, Google took manual action against Forbes Advisor for site reputation abuse, rocking the SEO world. This drop led to rampant theories and posts about their actions, why, and how. Unfortunately, around 25 great digital PRs on the Forbes Advisor team who were doing great work were also let go (as were many …

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Why It Matters More Than Ever

Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how trust is earned, and how visibility is gained, especially for brands. With Reddit’s monetization programs and algorithmic surfacing now tightly tied to karma, it has become a built-in vetting system that shapes who gets seen, …

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How To Use LLMs For 301 Redirects At Scale

Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need to implement redirects at scale: An ecommerce site has a large number of products that are no longer sold. Outdated pages of news publications are …

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Top 10 Content Management Systems (May 2025)

WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As of May 2025, WordPress powers 43.5% of websites surveyed and holds a 61.2% share among sites that use a CMS, according to W3Techs. That’s still …

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Embracing the PESO Model to Join PR and SEO with Gini Dietrich

When I think about the people shaping the future of PR and marketing, Gini Dietrich is always at the top of the list. She’s the founder of Spin Sucks, creator of the PESO Model, and one of the most consistent voices advocating for an integrated, outcome-driven communication strategy within marketing. And yet, I’ve noticed a …

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Follow-Up Emails in Digital PR: What the Data Tells Us [Study]

BuzzStream email data tells us that follow-ups are effective, but only a point. Email follow-ups are almost universally used in PR campaigns. When we polled PRs about their use of follow-up emails in our 2025 State of Digital PR Report, only 2 out of 100 said they don’t use follow-ups. Muck Rack’s State of Journalism found …

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This One Extension Fixed the Most Annoying Part of My Workday

I hate typing “procrastination” or even “productivity” repeatedly. Then, I often misspell “accommodate.” If you’re tired of tedious typing or other typing misadventures, Text Blaze for Chrome can save you hours every week. Use this text expansion tool to mow down your everyday annoyances. What Is Text Blaze and How Does It Work in Chrome? …

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Get Your International drivers license in Spain

International drivers license in Spain

An International Driving Permit (IDP) is vital for accessing the adventure of driving in Spain. It translates a driver’s license and is recognized in 180 countries, easing communication with local authorities. With important driving regulations, like speed limits and parking rules, knowing how to obtain an IDP guarantees a smoother experience. This permission not only …

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Our Top Three Picks for Cinco De Mayo 2022

Cinco de Mayo, (Spanish: “Fifth of May”) also called Anniversary of the Battle of Puebla, holiday is celebrated in parts of Mexico and the United States in honour of a military victory in 1862 over the French forces of Napoleon III. Cinco de Mayo is celebrated on Wednesday, May 5, 2021. When in 1861 Mexico …

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Importing From China to UK

What to import from China

Ultimate Guide: Importing From China to UK Importing from China to the UK involves several critical steps. First, collaborate with a reliable import agent and conduct thorough market analysis. Ensure that suppliers have valid certifications such as ISO or CE, and conduct on-site inspections to verify quality. Products must comply with UK standards and regulations. …

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Creative Kidsparty

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Discover a unique celebration where kids aged 6+ become street artists for the day, guided by a private artist who introduces them to the world of urban art. The party begins with a design phase, where young creatives express themselves on paper, before transforming their ideas into vibrant graffiti panels. Unleash Creativity at Graffiti Kids …

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Discover Unique Dreadlocks and Accessories Today

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I can’t wait to introduce you to a world of unique dreadlocks and accessories that’ll transform your style. At Dreadshop, I found stunning premium dreadlock extensions that look natural and feel amazing. Plus, they offer various colors, so I could customize them just for me. I also discovered essential care products that are perfect for …

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EazyDTF: Your Go-To for Affordable DTF Transfers

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With prices from $1.49 per unit, EazyDTF offers top-tier DTF transfers without the hefty price tag. Our affordable customization and bulk order discounts deliver quality without guarantee. Custom sizes starting at $1.49 and gang sheets from $14.00 cater to all needs. Rapid turnaround times and same-day printing guarantee efficiency. Our commitment to quality and affordability …

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Formerly Exclusive London House Opens to the Public

Adrian Everett and Ben Becton, the duo behind the ultra-exclusive London House, have revised their initial modek to be a private, members-only club, choosing to transition to a hybrid model with restaurants accessible to the public. The venue will inaugurate a new experimental fine dining restaurant Immersion and cocktail lounge on Friday, May 20 at …

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Christner’s to Host Frank Family Vineyards Wine Dinner

Christner’s Prime Steak and Lobster is preparing to host a special wine dinner on May 20 at 7 PM. The dinner will showcase Frank Family Vineyards. The dinner comes with Carneros Pinot Noir, a Henning Cheese Plate, a Caesar Salad, Napa Valley Merlot, USDA Prime Filet Mignon, Fried Shrimp, Creamed Corn and Asparagus, RHF Cabernet …

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Get the Royal Treatment at London House

The Land of Hope and Glory may lie some 4,000 miles away from Orlando, but that didn’t stop London House owners Adrian Everett and Ben Becton from bringing all the bits and bobs of high society Britain to life in their newly rechristened club– now open to the public in Dr. Phillips’ Dellagio. Once ushered …

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Christner’s to Celebrate 29th Anniversary in June 2022

Christner’s Prime Steak and Lobster passed a major milestone yesterday, celebrating 29 years of service to the community in the restaurant business. An official celebration will take place on June 24th of this year. he winner of The Orlando Local News Best Steakhouse Award, Christner’s 1800 degree furnace cooks your steak to sizzling and delectable …

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Bacon Bitch Restaurant Opening at Demetree Global’s Collegiate Village

A new “Bacon Bitch” restaurant will soon be coming to UCF at Collegiate Village leased by Demetree Global. First opened in 2017 on South Beach, Bacon Bitch has been serving classic American breakfast items with an innovative, bacon infused twist since 2017. The humorously named restaurant offers an equally jovial experience inside, with each patron …

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Mochinut Coming to Demetree Global’s Collegiate Village

A Mochinut restaurant is coming to Demtree Global’s Collegiate Village at the entrance of UCF, and mouths are already watering. But for those who don’t know already: what the heck is a mochinut? A Mochinut is a donut that originated from Hawaii combining American doughnuts and Japanese mochi. Mochi Donuts are made with rice flour …

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Sizzle Korean BBQ to Open on Semoran Blvd

Sizzle Korean BBQ will be opening at Semoran Shopping Center on the intersection of Aloma and Semoran Blvd, and the savory taste of Hyunwook Lee’s cuisine is already abuzz with anticipation in Central Florida’s foodie community. The restaurant originally hails from Arizona with two locations in the state. Founder Hyunwook Lee was born with a …

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Tallinn: Old Town in Depth

Florida Guide > Travelling Tallinn: Old Town in Depth – Part 15 Patkuli Viewpoint After you have spent time just looking at the view you will want to identify what you can see. On the far left is the neoclassical facade of the executive branch of Estonia’s government enjoys. Below you, a bit of the …

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Florida Trip 2017 Day 9, Part 1

Florida Guide > Travelling Florida Trip 2017 Day 9, Part 1 We had already decided yesterday that we would visit Islands of Adventure today so we were up pretty early for a holiday day and had some breakfast at the villa, some nice croissant and jam followed by lovely fresh fruit. The weather was once …

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Florida Trip 2017 Day 9, Part 2

Florida Guide > Travelling Florida Trip 2017 Day 9, Part 2 After the Spiderman ride, Will and Karlie headed off to the Hulk roller coaster as this seems to be their number one favourite roller coaster and once again there was a long wait for it but it was getting pretty hot by now so …

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Florida Trip 2017 Day 10

Florida Guide > Travelling Florida Trip 2017 Day 10 Yesterday had been a very long day in the parks the weather was very hot and humid so once we were all up and had had a few coffees and breakfast we all sat around discussing what we were going to do today. It didn’t take …

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Cancun Based Brazilian Steakhouse Divina Carne to Open in Orlando

Divina Carne, a Brazilian steakhouse based in Cancun, Mexico, will be opening doors in Orlando this year. The steak joint is upscale and will rival many of Central Florida’s finest dining establishments, both in terms of quality and service. Despite opening their original location in Cancun during the 2020 pandemic, the restaurant has experienced great …

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Florida Trip 2017 Day 11

Florida Guide > Travelling Florida Trip 2017 Day 11 I woke up this morning feeling a little unwell, earlier in the week Will had had a stomach bug and it lasted for a few days and now it was my turn I had a little toast for breakfast but felt quite queasy and need frequents …

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Florida Trip 2017 Day 12, Part 1

Florida Guide > Travelling Florida Trip 2017 Day 12, Part 1 Now today was to be a Marathon day we had found we had a few days left on our old Disney tickets and so we decided to make our first and only visit to Disney as we had bought 2 week tickets to Universal …

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Florida Trip 2017 Day 12, Part 2

Florida Guide > Travelling Florida Trip 2017 Day 12, Part 2 After we had finished our visit to Italy we came to the halfway point on the world showcase America, there was lots of work going on the American Adventure and so we didn’t really visit as it is being remodelled. Next along is Japan …

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Florida Trip 2017 Day 13

Florida Guide > Travelling Florida Trip 2017 Day 13 We got home pretty late the previous night as we had to catch the monorail back from the Magic Kingdom and then catch the other monorail back to Epcot to pick up the car and then drive home in the traffic, there was a problem with …

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Café-Boutique PIANO Now Open in Winter Park’s Hannibal Square

Winter Park residents can’t stop flocking to Hannibal Square’s latest addition. Café-Boutique PIANO opened on July 28th and brings the sound of jazz, classic rock and even classical music to the popular district. Polina Kaz, director of operations and the daughter of Café-Boutique PIANO’s owners, said Winter Park fit perfectly with the European character the …

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Florida Trip 2017 Day 14

Florida Guide > Travelling Florida Trip 2017 Day 14 So after the chill out day yesterday today we had decided to visit the parks Karlie and will have made a list of rides they wanted to vast one last time before we had to fly home to the UK, the list was extensive and covered …

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A1A Scenic & Historical Coastal Routes Byway

Florida Guide > Travelling A1A Scenic & Historical Coastal Routes Byway If you are heading towards the northeast of Florida, St Augustine, Jacksonville or Amelia Island, from the Orlando area, the quickest way is via I4 and I95, which will take about 2 and a half hours to get to St Augustine. However, it is …

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St Augustine Lighthouse & Jail

Florida Guide > Travelling St Augustine Lighthouse & Jail If you have a couple of days spare on your Orlando holiday, we can thoroughly recommend a trip to St Augustine; Florida’ s oldest continuously settled town. Start off in the holiday mood by heading up to Daytona Beach and taking the A1A route up the …

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The Healthy Travel Checklist – Part 1

Florida Guide > Planning your Trip The Healthy Travel Checklist – Part 1 After the excitement of booking a trip or even bore your thoughts should turn to your health your health. Here are some handy pointers on how to prepare for an adventure to a different country. MAKE A PLAN It always pays to …

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Indulge in Home Style Mexican Food at La Hacienda

La Hacienda means “the ranch” in Spanish, and you’ll feel right at home on the Mexican range with their economical prices and delicious traditional food. Located at the Cimmaron shopping center on the corner of Aloma and State Road 436, the restaurant is perfect for family gatherings, a special date, a night with friends, or …

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The Healthy Travel Checklist – Part 2

Florida Guide > Planning your Trip The Healthy Travel Checklist – Part 2 REGULAR MEDS If you often have a need to take prescription medicines, such as a course of antibiotics for an infection, you may want to bring a just-in-case course. If you have been asthmatic in the past, consider packing an inhaler in …

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Orlando Magical Dining Month

Florida Guide > Dining Orlando Magical Dining Month Why didn’t I know about this annual event? We have owned our own villa for over 15 years now and it wasn’t until I was planning this year’s holiday that I started to read about Orlando Magical Dining Month. I soon realised we had been missing out …

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First Watch – Champions Gate

Florida Guide > Dining First Watch – Champions Gate The Champions Gate Area has been calling out for more restaurants for some time now and I am pleased to say that we now have a First Watch restaurant. First Watch serves Breakfast, Brunch and Lunch opening at 7am and closes at 2.30pm. The menu is …

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The Melting Pot

Florida Guide > Dining The Melting Pot Our recent visit to Orlando was during the annual Magical Dining Month where over 100 local restaurants offered a 3-course prix fixe menu for $35. The 3-course dinner includes the choice of appetiser, entrée and dessert. Drinks, tax and gratuity are extra. $1 from each meal goes to …

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Lake Buena Vista Outlet – Bargain Shopping

Florida Guide > Shopping Lake Buena Vista Outlet – Bargain Shopping Lake Buena Vista Outlet is not one of the main shopping destinations for tourists, but we would heartily recommend a visit. It’s not as fancy as the more upmarket premium outlet places on Vineland road and the top of International drive, but there are …

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Volcano Bay

Florida Guide > Universal Parks Volcano Bay This article is not aimed at describing the rides, but rather the basics of getting in and around the park. Getting there:- a) If you are staying at one of the Universal resorts hotels, you can make full use of the free buses that run to Volcano Bay …

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Central Florida Brewers Raise Toast to Jimmy Carter as Former Pres. Moves into Hospice Care

President Jimmy Carter signed a federal law making homebrewing legal in 1978 tucked into a transportation bill to “avoid scrutiny,” according to the Smithsonian’s National Museum of American History. Now brewers and local business owners are raising their glasses in a toast to the man who made it all possible as the former President transitions …

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The Boathouse at Disney Springs

Florida Guide > Dining The Boathouse at Disney Springs On a recent trip over to our villa, we decided on a trip to The Boathouse at Disney Springs. It was a beautiful sunny December day and we chose a table at the Dockside Bar, overlooking the lake and the views were just wonderful. There are …

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Countdown to Christmas

Florida Guide > Miscellaneous Countdown to Christmas On a recent pre-Christmas trip to our villa at Highlands Reserve, we took the opportunity to visit the Now Snowing Event at Celebration. The event is held every year between late November and the end of December and we have always been there just too soon or just …

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About Those Chain Restaurants….

Florida Guide > Dining About Those Chain Restaurants…. There is a building boom along Hwy 192 just west of Disney…a boom of restaurants, with many of them being chain restaurants. Realizing that not all these chains exist or are plentiful outside of the USA, here is some opinion and information about them. There are some …

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Beth’s Burger Bar to Open in Stoneybrook West

Stoneybrook West Village will soon welcome Beth’s Burger Bar. The company has erected a “coming soon” sign at the former address of The Big Easy, located at 15502 Stoneybrook West Parkway, Suite 120. Beth’s Burger Bar, owned by Beth Steele’s, began with a love for burgers and beer at the age of 16. Steele experimented with …

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Park Avenue Tavern Grand Opening Set for March 3rd

Park Avenue Tavern is set for a public grand opening Friday, March 3rd. The restaurant recently soft opened in Dexter’s former location in Winter Park neary Hannibal Square. The restaurant/bar concept, by New York-based In Good Company (IGC) Hospitality Group, features Contemporary American fare with daily specials, brunch, and a drink menu that includes specialty …

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Disney Skyliner

Florida Guide > Disney Parks Disney Skyliner The Newest Way for Guests to Travel Around Walt Disney World Resort Disney Skyliner is the latest way you can travel around Walt Disney World adding to the Disney magic. The gondolas join other transportation ways like Walt Disney World monorail system, the ferry boats, water taxis, and …

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International Drive

Florida Guide > Places to Visit International Drive WonderWorks WonderWorks is an amusement park for the mind with 35, 000 square feet of “edu-tainment”. The attraction combines education and entertainment with more than 100 hands on exhibits that challenge the mind and spark the imagination. WonderWorks is an amusement park for the mind with 35, …

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